‘Bachat’- Savings in Hindi
ROLE: UI/UX Designer
TOOLS: Figma, After Effects, PSD
Pero
“Its hard to track what I am earning, and then what I am spending, and especially on different wallets it is too time consuming. And then most of the times I spend money on whims , and then regret it later.”
–Ash 21yr
Bachat, counters the excessive digital spending trend by transforming the savings experience, through gamification. It turns saving into a journey where users fulfill small, engaging savings tasks, conquer goals, and manage money more mindfully.
In Bachat, you’re not just spending digitally—you’re saving digitally in a world you can build and conquer. With the added accountability of friends, Bachat transforms saving into a fun, social experience, making you want to save even more.”
Mock ups
Survey Data
96%
96% of Gen-Z’s agree that money is a point of stress.
75%
75% of Gen-Z’s gave up on savings goal, halfway through the process.
50%
More than 50% of Gen-Z’s lack formal knowledge about saving, due to which they dont know where to start from.
Interview Results
Design System:
Wireframes:
User Testing
Onboarding prototype
Updates post user-testing
“I was never a saver, I didn’t save any money ever or even dessert for later. Few years ago I realised, having goals is an easy way to save, but.. could never build a habit.”
–Neha Joshi, 28yr
User Persona
How might we….?
Collected from a 20+ Gen-Z survey to understand their difficulties.
Collected upon further discussions from the subjects.
User testing was conducted primarily with Gen-z peers and the SAIC design cohort, providing valuable insights for refinement over the course of a month.
We refined the navigation bar and added icons to simplify the user’s flow
Simplified the usage of serif and san serif
Returning user’s prototype
“There’s a constant stress with managing money, plus honestly, it is very hard to track everything or prioritize saving with so many expenses and temptations around.
– Ashley, 23yr
Solutions:
Ideation:
REFLECTIONS
UI/UX process was daunting, as a self learner. For this process recognizing a the core of the problem and finding a solution using design thinking was the most exciting process.
Here are a few of the key take ways from this project.
Always user test as much as possible: For this project i had multiple different iterations and i could not understand which one worked. Which was solved after i got my prototypes user tested, a lot of my questions got answered.
Keep talking to your peers for advice