‘Bachat’- Savings in Hindi
ROLE: UI/UX Designer
TOOLS: Figma, After Effects, PSD
Pero
Home page
Designed to keep the user on track, and learn how much have they saved until now, and how much is left.
Data visualisation is key here i order to grap quickly without being overwhelmed
Leaderboard
Designed in order to build accountability among friends. this makes Budgeting fun while keeping privacy. this also makes the users feel less alienated
Existing Data
“Its hard to track what I am earning, and then what I am spending, and especially on different wallets it is too time consuming. And then most of the times I spend money on whims , and then regret it later.”
–Ash 21yr
Bachat, counters the excessive digital spending trend by transforming the savings experience, through gamification. It turns saving into a journey where users fulfill small, engaging savings tasks, conquer goals, and manage money more mindfully.
In Bachat, you’re not just spending digitally—you’re saving digitally in a world you can build and conquer. With the added accountability of friends, Bachat transforms saving into a fun, social experience, making you want to save even more.”
Mock ups
Collected from Bank of America and Research papers
45%
of Gen Z find money as their primary source of stress.
51%
of Gen Z live paycheck to paycheck, limiting their preparedness for emergencies
52%
regularly using mobile wallets like Apple Pay/ Google Pay
Survey Data
96%
96% of them agree that money is a point of stress
75%
75% of them gave up on savings goal, halfway through the process
>50%
More than 50% of Gen-Z individuals lack formal knowledge about saving, due to which they dont know where to start from
Interview Results
Design System:
Wireframes:
“I was never a saver, I didn’t save any money ever or even dessert for later. Few years ago I realised, having goals is an easy way to save, but.. could never build a habit.”
–Neha Joshi, 28yr
User Persona
Clickable Onboarding prototype
Clickable Returning user prototype
How might we….?
Collected from a 20+ Gen-Z survey to understand their difficulties
“There’s a constant stress with managing money, plus honestly, it is very hard to track everything or prioritize saving with so many expenses and temptations around.
– Ashley, 23yr
Solutions:
Journey Map
Ideation:
REFLECTIONS
UI/UX process can be daunting, as there is not one right process for achieving a goal. For this process recognizing a problem and finding a solution through design thinking was the most exciting process.
Here are a few of the key take ways from this project.
Always user test as much as possible: For this project i had multiple different iterations and i could not pick which one worked. Although after i got them user tested, a lot of my questions got answered.
Keep talking to your peers for advice : Every time I faced a dilemma, i went to my users for advice.