Chicago Cultural Center
ROLE: Designer
INSTRUCTOR: Michael Konetzka
TOOLS: Illustrator, Photoshop, InDesign, After Effects
COMMUNICATION ARTS 2025 TYPOGRAPHY FINALIST
Current identity
Event promotional poster
Bronze Cast Plaque for Building Signage
Concept for an app where you could see the upcoming events in a calendar format.
This brand redesign for the Chicago Cultural Center aims to enrich their graphic system to further engage their younger audience and enable them to communicate their missions on embracing diversity and inclusivity.
As the nation's first free municipal cultural center, the Chicago Cultural Center is one of the city's most popular attractions and is considered one of the most comprehensive arts showcases in the United States. Each year, the Chicago Cultural Center features more than 1,000 programs and exhibitions covering a wide range of the performing, visual, and literary arts.
Exhibition Tickets
Application of the rebrand
Re-Brand
Brand video
Business Cards
Event promotional poster
Outdoor Promotional Banner
Instagram posts for event promotion
Digital layouts
Digital Concept for a desktop website
REFLECTIONS
Reflecting on the Chicago Cultural Center branding project, I recognize the importance of aligning design elements with an institution's mission and audience
This experience taught me that thoughtful design can bridge the gap between an organization's heritage and its evolving audience, ensuring its relevance in a contemporary context.
Put it out there: Submitting this in competitions and being nominated alongside such inspiring people and companies taught me so much, reminding me that –regardless of the outcome—is worth it for the experience and growth.
Keep your focus in mind : Every time I faced a dilemma, i went to my research and my design statement, to remember the purpose of my redesign.